Michael Badics is senior director of Ars Electronica Solutions, a division of Ars Electronica. He studied computer sciences at the Linzer Johannes Kepler University. After fifteen years working as software engineer and manager in the multinational software company Fabasoft AG he was working about eight years with co-managing the Ars Electronica Futurelab. He then founded and managed the software company Memetics GmbH before returning to Ars Electronica as senior director of Ars Electronica Solutions. Ars Electronica Solutions, Ars Electronica’s newest division, creates customized solutions for interactive products and services in the areas of Event & Show Design, Brandlands & Exhibitions, Shop Experience, Urban Media Development.